getAbstract Marketing

Christian Terwiesch

8 书籍

创意选拔手册
对症下药、步步为营，应对一切挑战
Christian Terwiesch 以及 Karl T. Ulrich
Wharton School Press, 2023
8 Book

The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Christian Terwiesch and Karl T. Ulrich
Wharton School Press, 2023