Scott M. Davis

9 书籍

巨人的经验
新经济时代企业如何吸取工业巨人的经验，驱动可持续发展
Scott M. Davis 等等
McGraw-Hill, 2020
9 Book

Lessons from the Titans
What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
Scott M. Davis et al.
McGraw-Hill, 2020
7 Book

The Shift
The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders
Scott M. Davis
Jossey-Bass, 2009
8 Book

Brand Asset Management
Driving Profitable Growth Through Your Brands
Scott M. Davis
Jossey-Bass, 2000