The Auto Club Group

Yves Pigneur

9 Book

The Invincible Company
Business Model Strategies From the World’s Best Products, Services, and Organizations
Alan Smith et al.
Wiley, 2020
7 Book

Value Proposition Design
How to Create Products and Services Customers Want
Alex Osterwalder et al.
Wiley, 2014
10 Book

Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Alex Osterwalder and Yves Pigneur
Wiley, 2010