getAbstract Marketing

Michael Schrage

9 Article

The Transformational Power of Recommendation
Recommendation engines are revolutionizing how customers buy and employees work.
Michael Schrage
MIT Sloan Management Review, 2020
9 Article

Strategy For and With AI
David Kiron and Michael Schrage
MIT Sloan Management Review, 2019
8 Book

The Innovator’s Hypothesis
How Cheap Experiments Are Worth More than Good Ideas
Michael Schrage
MIT Press, 2014