Wolfgang Schaefer

8 Book

Brand Elevation
Lessons in Ueber-Branding
Wolfgang Schaefer and JP Kuehlwein
Kogan Page, 2020
8 Book

Rethinking Prestige Branding
Secrets of the Ueber-Brands
Wolfgang Schaefer and J.P. Kuehlwein
Kogan Page, 2015