Cambridge Business Association

Michael Luca

7 Book

The Power of Experiments
Decision-Making in a Data-Driven World
Michael Luca and Max H. Bazerman
MIT Press, 2020
9 Article

Want to Make Better Decisions, Start Experimenting
Four lessons for using randomized controlled experiments to create value for your company and customers.
Michael Luca and Max H. Bazerman
MIT Sloan Management Review, 2020