Cambridge Business Association

Chris Biggs

7 Article

Smarter Retailer Promotions for a Saturated Market
Sebastian Bak et al.
Boston Consulting Group, 2023
7 Article

Accelerating Digital Innovation in Retail
Ashwin Bhave et al.
Boston Consulting Group, 2018
8 Article

What China Reveals About the Future of Shopping
The New Retail: Lessons from China for the West
Chris Biggs et al.
Boston Consulting Group, 2017