Cambridge Business Association

Oded Koenigsberg

9 书籍

效果之争
聪明的公司不销售产品，只传递价值
Marco Bertini 以及 Oded Koenigsberg
MIT Press, 2020
9 Book

The Ends Game
How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)
Marco Bertini and Oded Koenigsberg
MIT Press, 2020