David Meerman Scott
The New Rules of Marketing & PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Wiley, 2020
Standout Virtual Events
How to Create an Experience That Your Audience Will Love
David Meerman Scott, 2020
The New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
Wiley, 2014
Real-Time Marketing & PR
How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Wiley, 2010
The New Rules of Marketing & PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
Wiley, 2007
