在此: 公司管理, 销售与市场营销

Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.

知识锦囊

8 书籍

打造品牌影响力

如何在瞬息万变的世界打造长久品牌
马克·米勒 以及 卢卡斯·康利
McGraw-Hill, 2018

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