分析竞争

Jack Trout and Al Ries

How to Be Seen and Heard in the Overcrowded Marketplace

Jenna Tiffany

Overcome Common Pitfalls and Create Effective Marketing

Stacey Danheiser et al.

How to Differentiate Your Organization in a Sea of Sameness

Brent Barnhart

David A. Aaker

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Jack Trout

Capturing Mindshare, Conquering Markets

杰克·特劳特

Sicco Van Gelder

Unlocking Brand Potential across Countries, Cultures and Markets

Stanley F. Stasch

Don Sexton

How to Use the Most Powerful Ideas in Marketing to Get More Customers

Richard D. Czerniawski and Michael W. Maloney

The Management of Power Positioning and Really Great Advertising

George S. Day

Processes for Creating Value