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Em: 市场营销

应用数据驱动营销

Resumos
Article

Katherine Kim

What Emerging Data-driven Trends Mean for Marketers
Article

Adele Sweetwood

Analytical Marketing Will Deliver for Your Customers
Book

Mark Jeffery

Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know
Book

James D. Lenskold

Marketing ROI

The Path to Campaign, Customer, and Corporate Profitability
Article

Henry Leon et al.

What’s Next in Video Advertising?
Article

Paola Francesca Scarpa et al.

Accelerating AI-Driven Marketing Maturity
书籍

克里斯蒂娜·英格

营销指标

通过分析和数据来优化营销策略
Book

Christina Inge

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies
Article

Christina Mühlenbein et al.

First-Party Data Is Retail’s Next Growth Engine
Book

Jenna Tiffany

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing
Book

Dixon Jones

Entity SEO

Moving Search from Strings to Things
Article

Mark Abraham et al.

The $70 Billion Prize in Personalized Offers