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Shweta Bajpai et al.
Winning Big by Targeting Small
肖恩·达菲
全球品牌成长指南
Sean Duffy
A Guide to Achieving Global Brand Growth
Madhavan Ramanujam
David A. Aaker
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
凯尔·B·穆雷
用具有竞争力的价格带来独特体验
Kyle B. Murray
Crafting Unique Experiences at Compelling Prices
Michael R. Solomon
Marketing Strategies for a Branded World
Jeffrey J. Fox
Unexpected Rules that Ring the Cash Register
Stanley F. Stasch
Don Sexton
How to Use the Most Powerful Ideas in Marketing to Get More Customers
Richard D. Czerniawski and Michael W. Maloney
The Management of Power Positioning and Really Great Advertising
