Входит в состав каналов: 市场营销

应用市场细分

Краткие изложения
Report

Shweta Bajpai et al.

Street-Level Segmentation in India

Winning Big by Targeting Small
书籍

肖恩·达菲

国际品牌战略

全球品牌成长指南
Book

Sean Duffy

International Brand Strategy

A Guide to Achieving Global Brand Growth
Video

Madhavan Ramanujam

It’s Price Before Product. Period.
Book

David A. Aaker

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity
书籍

凯尔·B·穆雷

美国的零售价值主张

用具有竞争力的价格带来独特体验
Book

Kyle B. Murray

The American Retail Value Proposition

Crafting Unique Experiences at Compelling Prices
Book

Michael R. Solomon

Conquering Consumerspace

Marketing Strategies for a Branded World
Book

Jeffrey J. Fox

How to Become a Marketing Superstar

Unexpected Rules that Ring the Cash Register
Book

Stanley F. Stasch

Creating a Successful Marketing Strategy for Your Small New Business
Book

Don Sexton

Trump University Marketing 101

How to Use the Most Powerful Ideas in Marketing to Get More Customers
Book

Richard D. Czerniawski and Michael W. Maloney

Creating Brand Loyalty

The Management of Power Positioning and Really Great Advertising