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Shweta Bajpai et al.
Winning Big by Targeting Small
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凯尔·B·穆雷
用具有竞争力的价格带来独特体验
Kyle B. Murray
Crafting Unique Experiences at Compelling Prices
肖恩·达菲
全球品牌成长指南
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A Guide to Achieving Global Brand Growth
Michael R. Solomon
Marketing Strategies for a Branded World
Jeffrey J. Fox
Unexpected Rules that Ring the Cash Register
Stanley F. Stasch
Don Sexton
How to Use the Most Powerful Ideas in Marketing to Get More Customers
Patrick Forsyth
An Insider's Guide to the Secret Rules
David A. Aaker
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
