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斯蒂芬妮·马什
改善产品和服务设计的实用指南
Ellen Lupton 以及 Bon Ku
用更好的产品和服务改善健康
克雷格·斯图尔 等等
打造突破性的产品和服务
菲利普·格雷夫斯
关于市场调研误区、消费者真相及购物心理学
