Mener des recherches utilisateurs

Steve Portigal

How to Uncover Compelling Insights

Stephanie Marsh

Guide pratique pour concevoir de meilleurs produits et services

Stephanie Marsh

A Practical Guide to Designing Better Products and Services

Jennifer Dale and Susan Abbott

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Ian Brace

How To Plan, Structure And Write Survey Material For Effective Market Research

Craig Stull et al.

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

John Winsor

Why Engaging the Right Customers is Essential to Winning in Business

Keith Goffin et al.

Creating Breakthrough Products

Ellen Lupton and Bon Ku

Creating Products and Services for Better Health

Tamara S. Block and Martin P. Block

Bob E. Hayes

Survey Design, Use, and Statistical Analysis Methods

Chris Goward

Conversion Optimization for More Leads, Sales, and Profit or the Art and Science of Improving Websites