Automotive Case Studies

Rüdiger Bachmann et al.

The Volkswagen Emission Scandal as a Case Study

David Kiley

Inside BMW, the Most Admired Car Company in the World

David S. Landes

Fortunes and Misfortunes of the World's Great Family Businesses

大卫·S·兰德斯

伟大家族企业的兴衰史

Micheline Maynard

How the Big Three Lost Their Grip on the American Car Market

威廉·荷斯坦

百年汽车巨头的十年拯救之路

William Holstein

Inside the Race to Transform an American Icon

Chester Dawson

How Toyota Motors Went From "0-60" in the Global Luxury Car Market