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In: 市场营销

营销案例研究

Resúmenes
Book

David Meerman Scott and Richard Jurek

Marketing the Moon

The Selling of the Apollo Lunar Program
Book

Darren Rovell

First in Thirst

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Article

Susan Berfield

Domino's Atoned for Its Crimes Against Pizza and Built a $9 Billion Empire
Book

Joseph A. Michelli

The Starbucks Experience

5 Principles for Turning Ordinary Into Extraordinary
Article

Elizabeth Segran

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.
书籍

大卫·米尔曼·斯科特 以及 理查德·朱里克

营销月球

营销阿波罗登月计划
Book

Dave Carroll

United Breaks Guitars

The Power of One Voice in the Age of Social Media
Book

Jack Trout

Big Brands, Big Trouble

Lessons Learned the Hard Way
Book

Stephanie Capparell

The Real Pepsi Challenge

The Inspirational Story of Breaking the Color Barrier in American Business
Book

Kenneth Roman

The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising
Book

Winston Fletcher

Powers of Persuasion

The Inside Story of British Advertising
Book

John Moore

Tribal Knowledge

Lessons Learned from Working Inside Starbucks