University of Minnesota - UMN Executive Leadership Insights
在此： 行业市场洞察

媒体与娱乐行业案例研究

知识锦囊
Podcast

Mohit Rajhans and Emma Gilchrist

Publishers and Platforms: Evolving Journalism’s Business Models

The Let's Talk About the Internet Series
Book

David Meerman Scott and Richard Jurek

Marketing the Moon

The Selling of the Apollo Lunar Program
Book

Michael D. Smith and Rahul Telang

Streaming, Sharing, Stealing

Big Data and the Future of Entertainment
书籍

大卫·米尔曼·斯科特 以及 理查德·朱里克

营销月球

营销阿波罗登月计划
Book

Ken Auletta

Media Man

Ted Turner's Improbable Empire

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