Generate Demand

知识锦囊
Article

Derek Rodenhausen et al.

Marketing Science Is the Path to Profitability for Subscription Media
Article

Christina Mühlenbein et al.

First-Party Data Is Retail’s Next Growth Engine
Book

Andrea Olson

What to Ask

How to Learn What Customers Need but Don’t Tell You
Book

Stoney deGeyter

The Best Damn Website & eCommerce Marketing Optimization Guide, Period!
Article

Dan Bodley et al.

Even Big Brands Need a Direct-to-Consumer Strategy
Book

Tim Cameron-Kitchen

How To Get To The Top of Google in 2022

The Plain English Guide to SEO
Article

Basir Mustaghni et al.

Building Bionic Capabilities for B2B Marketing
Article

Brent Barnhart

How to Build Your Social Media Marketing Strategy for 2019
Book

Kipp Bodnar and Jeffrey L. Cohen

The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Book

Clara Shih

The Facebook Era

Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Book

Mark Anastasi

The Laptop Millionaire

How Anyone Can Escape the 9 to 5 and Make Money Online
Book

Mark Joyner

The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less