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Jay Baer
How to Embrace Complaints and Keep Your Customers
Performance Research Associates
Bill Price and David Jaffe
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Janelle Barlow and Claus Moller
Using Customer Feedback as a Strategic Tool
Lewis P. Carbone
How to Keep Customers Coming Back Again and Again
Derek Rodenhausen et al.
Chuck Hemann and Ken Burbary
Making Sense of Consumer Data in a Digital World
Christine Astorino et al.
Jenna Tiffany
Overcome Common Pitfalls and Create Effective Marketing
Thomas A. Stewart and Patricia O’Connell
Service Design, Strategy, and the Art of Customer Delight
Claes Fornell
Winners and Losers in the Battle for Buyer Preference
Dag Fredrik Bjørnland et al.
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