在此： 市场营销

管理活动

知识锦囊
书籍

David Meerman Scott 以及 Michelle Manafy

成功的虚拟活动

如何让观众享受线上活动
Video

Lisa McCarthy et al.

5 Must-Haves for the Ultimate Sales Kickoff
Book

David Meerman Scott and Michelle Manafy

Standout Virtual Events

How to Create an Experience That Your Audience Will Love
Podcast

Tyler Davidson et al.

How to Create Standout Virtual Events

Meetings Today Podcast
书籍

汤姆·伦特 以及 伊娃·尼科特拉

活动赞助与筹资

高级指导手册
Book

Tom Lunt and Eva Nicotra

Event Sponsorship and Fundraising

An Advanced Guide
Book

Judy Allen

Event Planning

The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Book

Ruth Dowson and David Bassett

Event Planning and Management

A Practical Handbook for PR and Events Professionals
Book

Judy Allen

The Business of Event Planning

Behind-the-Scenes Secrets of Successful Special Events
Book

Ruth Stevens

Trade Show and Event Marketing

Plan, Promote and Profit
Book

Allison Saget

The Event Marketing Handbook

Beyond Logistics & Planning

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