Rocket: Eight Lessons to Secure Infinite Growth
Suggestion passed along from Paul. Not innovative but it seems to have some fresh case studies, like Victoria's Secret and Frito Lay. Might be worth a look.
Michael J. Silverstein, et.al., McGraw-Hill Education, 2015-10-06
ISBN:9781259585425Language: English
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Being reviewed2015年10月8日
Selected2015年10月14日
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Summarized and online2017年9月26日
