The Compass and The Nail
In his first book, Wilson lays out the details of Patagonia’s “Brand Ecosystem” model, which answers the question: “How can some companies create such strong affection for their brands that their customers feel compelled to rave about them?” People identify with the Patagonia brand on a deep, personal level--the holy grail for all branding creatives.
Publisher: Rare Bird Books, A Vireo Book (July 20, 2015)
书号：9781942600060语言： 英语
进度
甄选评议中2015年12月8日
已入选，准备制作ing2015年12月17日
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