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Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.

Philip Kotler, et.al., Wiley, 2016-12-05
书号:9781119341208
语言: 英语

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  甄选评议中
读者Linda Wohlfarth推荐
2017年4月5日


  已入选,准备制作ing
该摘要由Koni Gebistorf撰写
2017年4月5日

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该摘要由Elisabeth Nitzsche上线
2017年10月24日