Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
Philip Kotler, et.al., Wiley, 2016-12-05
书号:9781119341208语言: 英语
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读者Linda Wohlfarth推荐2017年4月5日
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该摘要由Koni Gebistorf撰写2017年4月5日
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该摘要由Elisabeth Nitzsche上线2017年10月24日