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Co-Opportunity
Book

Co-Opportunity

Join Up for a Sustainable, Resilient, Prosperous World

Wiley, 2010 Mehr

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Editorial Rating

6

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  • Applicable
  • Eye Opening
  • Hot Topic

Recommendation

Author John Grant wants to change the world, not so that he makes money and not because the planet’s going to flame out, but because it’s the right thing to do and he’ll have fun. He asserts that the Earth can sustain everyone: There’s sufficient water and energy, and people can grow enough food. But humans ruin everything rather than replenishing the ecosystems they need. Individual citizens must recognize their stake in the Earth and take altruistic responsibility for creating a better world. In the face of devastating climate change, Grant asks, how can the lessons of marketing transform consumers – who obsess over getting more stuff for less money – into citizens who are willing to do what’s necessary to avert disaster? Though his writing style is fragmentary and convoluted, his heart and his information are clearly in the right place. If you’re ready to be a part of the solution in a post-consumer society, getAbstract says this book is for you.

Summary

“Creating a Climate for Change”

Governments should protect the interests of citizens and, presumably, preside over creating a better world. However, short-term thinking about profits drives governmental policy. Meanwhile, joy, love and abundance don’t often arise in public discussions about environmental issues. But they should. Direct contact with nature and with their own communities could motivate people to find environmental solutions based on cooperation, rather than enlightened self-interest. Eventually folks must recognize that climate change, energy shortages, biodiversity breakdowns and poverty threaten everyone.

While everyone has heard of climate change, few understand it. In numerous studies, business leaders and most others rate climate as a low priority. A majority of people interviewed believe that climate change will not affect their lives or their nations. By contrast, politicians rate climate change as a high priority. Politicians are generally well informed about this issue and feel responsible for fomenting change.

The environmental movement appeals to consumers with facts about using less wasteful products and supporting policies that promote...

About the Author

John Grant, author of The Green Marketing Manifesto, is an innovator in sustainability marketing.


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