跳过导航
The Connected Company
Book

The Connected Company

O'Reilly, 2014 更多详情

自动生成的音频
自动生成的音频

Editorial Rating

8

Qualities

  • Applicable

Recommendation

Customers using social media can reach millions of people; they can boost the sales of companies they like or crater the sales of those they don’t. Brand survival can hinge on learning to connect with customers, online and off. Strategists Dave Gray and Thomas Vander Wal explain how your organization can connect to gain a competitive edge and provide examples of giant corporations and single-function companies that did so to great, positive effect. getAbstract recommends the authors’ smart, applicable counsel to entrepreneurs, managers, marketers and anyone grappling with social media strategies.

Take-Aways

  • Customers are interacting with businesses in myriad new ways that change how they communicate and connect. To survive, companies also must change.
  • Consumers by the millions spread their views on social media to boost or crater sales.
  • Companies now must connect, online and off, with their consumers.

About the Authors

Dave Gray, senior vice president of strategy at the Dachis Group, is a management consultant. Thomas Vander Wal helped establish the Information Architecture Institute.


Comment on this summary or 开始讨论

More on this topic

Related Channels