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Yves Pigneur
9
Book
The Invincible Company
Business Model Strategies From the World’s Best Products, Services, and Organizations
Alan Smith et al.
Wiley, 2020
7
Book
Value Proposition Design
How to Create Products and Services Customers Want
Alex Osterwalder et al.
Wiley, 2014
10
Book
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Alex Osterwalder and Yves Pigneur
Wiley, 2010