University of Minnesota - UMN Executive Leadership Insights

Martin Lindstrom

9 Book

Buyology
Truth and Lies About Why We Buy
Martin Lindstrom
Broadway Books, 2008
9 Book

Brand Sense
Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Martin Lindstrom
Free Press, 2005
9 Book

BRANDchild
Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Martin Lindstrom and Patricia B. Seybold
Kogan Page, 2003