While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
恭喜你又学完了一篇干货！复述、评论及做笔记是对知识最大的致敬↓
“滑板族会惺惺相惜，穿匡威鞋的人群会聚在一起……”
“例如，苹果电脑用户将自己称为‘苹果人’“
“品牌从能唤起社会影响力的营销中获得意义，如哈雷摩托的喜好者将摩托车视为自由思想的载体”
“有些品牌帮助购买者定义自我或者明确想要成为什么样的人，这种公共诉求反映出特定的社会标准。”
读后感：
对某一原创品牌的拥戴者，他们会自发的聚集在一起。因为，他们对某一原创品牌的选择，其实也说明了他们相同的生活态度。
第一个出现在新市场里的抄袭者可以视为善意的复制。因为他在作为抄袭者的同时，其实也充当了新经济思想传播者的角色。但，在这之后以利益为目的以大欺小，蜂拥而上的跟风者，我觉得他们跟疯狂的小偷没有什么区别。这让我联想到某一原本拥有伪原创品牌的企业，我不清楚是因为思维枯竭还是什么原因，他开始了疯狂复制，并以复制为荣。我想问一句你以为你是伍佰的《翻唱有理》么？