Jonah Berger
Magic Words
What to Say to Get Your Way
HarperBusiness, 2023
What's inside?
Infuse your language with power and punch by incorporating six types of “magic” words into your communications.
Recommendation
Words are the building blocks of all communication, yet people seldom consider the degree to which their choice of words can change the effect and efficacy of a message. Jonah Berger, a language processing expert, uses new tools such as automated text analysis to explain how you can influence, persuade, engage or even write a chart hit simply by substituting one word or phrase for another. He identifies six categories of “magic” words that will boost your communication prowess – helping you better motivate teammates, strengthen relationships and even get five-year-olds to put their toys away.
Summary
About the Author
Jonah Berger is the author of Contagious, Invisible Influence and The Catalyst. He is a professor of marketing at The Wharton School of the University of Pennsylvania.
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