Marketing Science Is the Path to Profitability for Subscription Media
Boston Consulting Group,
2023
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While subscription media companies have embraced a “growth at all costs” mindset in the past, those that want to survive amid heavy losses today must take a different approach. Fortunately, subscription media companies can benefit from the precision marketing approaches leveraged by digital natives and best-in-class companies with the right strategy, rigor and focus. Boston Consulting Group research reveals common mistakes subscription media companies are making, while providing insight into how to emulate the successes of those leading the pack.
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About the Authors
Derek Rodenhausen, Giorgo Paizanis, Doug Shapiro, and Yazan Aljarrah are professionals with the Boston Consulting Group.
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