University of Minnesota - UMN Executive Leadership Insights
Net Ready
Book

Net Ready

Strategies for Success in the E-conomy: A Roadmap for Profiting Through E-business Innovation

Amir Hartman, John Sifonis and John Kador
McGraw-Hill, 2000
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Editorial Rating

6

Qualities

  • Comprehensive
  • Well Structured
  • For Beginners

Recommendation

Amir Hartman and John Sifonis present a series of principles and techniques to help you compete in the age of E-commerce. This levelheaded book is directed toward CEOs and top executives who are serious about conducting Internet business. The authors emphasize the four pillars of net readiness: leadership, governance, competencies and technology. They tell you how to strategize through deft administration, using the proper controls, knowledge and technical skills. The book presents examples of companies that have succeeded in E-business, as well as those that have failed. The lists, charts and questions will help you determine your own net-readiness. While the book emphasizes the need for speed, it avoids the quick, "single-fix approach" of other Internet books. getabstract recommends this solid manual to E-entrepreneurs.

Summary

E-Business Approaches

E-business is any Internet initiative that changes business relationships - whether the relationships are business-to-consumer, business-to-business, intra-business, or consumer-to-consumer. E-commerce isn’t just about selling products. With the Web, you can increase your business’ speed and efficiency and create new value for your organization and your customers.

Your company may experience a number of phases as you become active in E-business. You might start with the "brochureware phase," using the Internet as a kind of bulletin board for your brochures and other documents. Then, as you become more Net-savvy, you can experience the next phases:

  • Customer interactivity - You create a dialogue with your customer, whether a consumer, business organization, or employee.
  • Transaction enabler - You use the Net to increase your ability to conduct transactions, like selling your product or obtaining supplies.
  • One-to-one relationships - You interact with customers on a one-to-one basis.
  • Real-time organizations - You bring together buyers and sellers in a "virtual arena."
  • Communities of Interests (COINS) - You...

About the Authors

Amir Hartman  is the managing director of Cisco’s Internet Business Solutions Group and co-author of The Search for the Digital Divide. John Sifonis  is managing director at Cisco’s Internet Business Solutions Group. An information technology consultant, he is the co-author of Corporation on a Tightrope and Dynamic Planning.

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