University of Minnesota - UMN Executive Leadership Insights
The Green Start-Up
Book

The Green Start-Up

Make Your Business Better for the Planet

Juliet Davenport
Heligo Books, 2022
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Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

Juliet Davenport offers a solid guidebook for green start-ups. Honored with an OBE for her groundbreaking work in the field of energy, she provides solid, detailed advice for applying your values to the way you handle a variety of business concerns. She goes into great depth not only on strictly environmental matters but also on imbuing your firm with mission and purpose, treating your employees properly, financing your operations intelligently, and establishing a sustainable supply chain. Starting a business that makes money and doesn’t harm the planet can be challenging, but Davenport explains how to deliver a satisfying combination of profit and purpose.

Summary

Entrepreneurs who pursue profit and environmentalism face a lonely quest. 

Entrepreneurs are almost always totally on their own, without the support of a corporation or someone with deep pockets who can come to the rescue. New entrepreneurs face a steep learning curve, particularly when their business plans include the mission of creating a green company.  

Green entrepreneurs seek to make a good living while trying to counter the effects of deadly climate change. Green firms share the same overall goals: Promote change and sustainability to keep global warming at bay. They champion eco-entrepreneurship as they make a difference in keeping the world from danger and destruction. No matter what their specific field of endeavor is, entrepreneurs are people of talent, energy, and imagination. And many of them believe they can make the world better and safer.

The UN’s Sustainable Development Goals are a path toward a healthier, more sustainable Earth.

In 2015, the United Nations issued 17 global Sustainable Development Goals (SDG) it hopes the world will achieve ...

About the Author

Juliet Davenport, OBE, founded the company Good Energy, which twice received the Sunday Times Best Green Company award. She formerly hosted the Great Green Questions podcast, the basis for this book, which she wrote with journalist Helena Drakakis.

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