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Daniel Aronson
The Value of Values
How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing
MIT Press, 2024
What's inside?
Learn why aligning your business strategy with your values is the key to thriving amid uncertainty.
Recommendation
Many executives see values-driven initiatives, such as sustainability pledges, as a waste of money. But, as Daniel Aronson argues, integrating values into your business functions is vital to your competitive survival. It’s time to acknowledge the notion that “values are a cost” is a fallacy, Aronson writes. In truth, there’s a strong business case for “doing the right thing.” Learn why integrating your values into every business decision, policy and product can keep you competitive in a complex and uncertain global marketplace while also helping both people and the planet.
Summary
About the Author
Daniel Aronson is the founder of Valutus, a company helping people create value through responsibility and sustainability.
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