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The Weekly Coaching Conversation
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The Weekly Coaching Conversation

A Business Fable About Taking Your Team’s Performance – and Your Career – to the Next Level

Brian Souza
ProductivityDrivers, 2014
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Editorial Rating

9

Qualities

  • Applicable
  • Well Structured

Recommendation

Great coaches lead the most productive corporate work teams. These special managers guide their team members to superior performance by conducting regular “coaching conversations” and consistently providing developmental feedback. Drawing from more than five years of research involving 2,000 managers and employees, performance improvement specialist Brian Souza teaches leaders how to engage in regular, constructive discussions with their team members. He believes managers can consistently get more out of their teams if they adopt the right approach. Souza uses a popular business book device – the fable – to create two entertaining, recognizable characters who convey his ideas in a readable, instructive way. All words of wisdom – and silliness – come from the characters, not the author’s direct instruction. getAbstract recommends Souza’s pragmatic advice to aspiring leaders, newly promoted managers and experienced executives – in short, any leader who seeks to elevate team performance.

Summary

A Fable

Managers should establish “constructive coaching” as an ongoing process that provides developmental feedback to their team members. Brad Hutchinson’s experiences demonstrate why and how. Hutchinson is a sales manager who thinks he knows it all until he starts to work with Mick Donnelly, a former football coach still known affectionately as “Coach” to his friends and the people he mentors. Coach teaches Brad what effective team leadership demands.

Hutchinson works at NPC, a Fortune 500 firm, which has just named him Sales Leader of the Year. The CEO soon plans to honor Brad at a black-tie corporate event, but Brad wants to celebrate right away, so he heads out to Halftime, a popular local sports bar.

Hutchinson habitually focuses just on himself and his ambitions: “more money, a bigger title and greater prestige.” Only a few employees applauded when an NPC executive announced that Hutchinson had won the company’s big award. Actually, noticeable grumbling filled the room, and his colleagues seemed stunned. Hutchinson’s team was especially surprised. In fact, Hutchinson never paid much attention to the team members’ personal feelings. Still he...

About the Author

Brian Souza is the founder and president of ProductivityDrivers, a corporate training company that specializes in improving employee performance and organizational productivity.

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