These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.
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On Snapchat, a messaging app that is particularly popular among younger users, images and videos you share disappear within 24 hours. Because the consumer’s exposure to the marketing message is short-lived, most marketers don’t even consider the app for advertising. As Fast Company’s Elizabeth Sevran explains, others argue that, when Snapchat users know a message will disappear, your customer is more likely to take notice. getAbstract recommends this article to social media marketers who need some ideas for how to exploit Snapchat’s advertising potential.
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About the Author
Elizabeth Segran has written for The Atlantic, Foreign Policy, Foreign Affairs, The Nation, The New Republic, and other publications. She is currently a staff writer at Fast Company.
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