Christine Astorino, Karen Lellouche Tordjman, Phil Gerrard, Dutch MacDonald, Julie Hess, Barbara Haen and Rob Bell
Don’t Just Improve Your Customer Experience. Future-Proof It.
Boston Consulting Group, 2023
Aperçu
If you want to thrive in today’s hypercompetitive world, your brand will need to do more than satisfy: It must create exceptional customer experiences.
Recommendation
If you want to thrive in today’s competitive marketplace, you’ll need to future-proof your customer experience, according to an analysis from Boston Consulting Group. Gain actionable insights into the characteristics that companies leading in customer experience share, while learning how creating more responsive, individualized, seamless experiences drives value. Winning customer-centric brands of tomorrow will be those that connect to consumers on an emotional level, while visibly demonstrating a commitment to social impact and sustainability.
Summary
About the Authors
Christine Astorino, Karen Lellouche Tordjman, Phil Gerrard, Dutch MacDonald, Julie Hess and Barbara Haen are professionals with Boston Consulting Group. Rob Bell is knowledge expert with ACC in London.
Comment on this summary