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Selling with Noble Purpose
Book

Selling with Noble Purpose

How to Drive Revenue and Do Work that Makes You Proud

Lisa Earle McLeod
Wiley, 2012

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

If you run through terms associated with the word “noble,” you’ll probably mention “noble leader,” “noble physician” and “noble soldier.” How about “noble salesperson?” Hardly. Yet, according to ace sales coach Lisa Earle McLeod, selling can qualify as a noble profession. People vitally depend on the products and services that someone sells them, such as medications that keep them well or vehicles that convey them to work. Having made her case with good stories (thanks for the one about us) and easy approachability, if at an inviting but leisurely pace, McLeod explains why salespeople who have a noble purpose outperform those who don’t. She believes selling “is one of the highest callings you can have,” and she shows the power of that belief for getting sales results. getAbstract recommends her heartening sales manual to everyone with anything to sell.

Take-Aways

  • Most sales leaders succeed because “a noble sales purpose” (NSP) motivates them to sell more and to make even more commissions and bonuses.
  • Their NSP is to improve their customers’ lives.
  • Making a positive contribution brings meaning to their work.

About the Author

Lisa Earle McLeod is the founder of McLeod & More Inc., a sales leadership consultancy. An author, coach and speaker, McLeod writes leadership commentary for Forbes.com.

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    J. U. 1 decade ago
    A lot of common sense.
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    D. F. getAbstract 1 decade ago
    Selling with Noble Purpose is a great book and a great book summary. I have had the privilege to hear Lisa speak several times and I always bring up NSP’s when I talk to marketing and sales professionals!
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    A. 1 decade ago
    Lisa gets to heart of the matter with this book. A good NSP is the secret to success. A great read and guide for any sales professional and leader.