Nissan USA

David A. Aaker

7 Livro

Relevância de Marca
Como deixar seus concorrentes para trás
David A. Aaker
Bookman, 2011
8 Book

Brand Relevance
Making Competitors Irrelevant
David A. Aaker
Jossey-Bass, 2011
8 Book

Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
Free Press, 2004
5 Book

Managing Brand Equity
Capitalizing on the Value of a Brand Name
David A. Aaker
Free Press, 1991
7 Book

Brand Leadership
Building Assets in the Information Society
David A. Aaker and Erich Joachimsthaler
Free Press, 2000
7 Book

Building Strong Brands
David A. Aaker
Free Press, 1995