Daniel Aronson
The Value of Values
How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing
MIT Press, 2024
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Learn why aligning your business strategy with your values is the key to thriving amid uncertainty.
Recommendation
Many executives see values-driven initiatives, such as sustainability pledges, as a waste of money. But, as Daniel Aronson argues, integrating values into your business functions is vital to your competitive survival. It’s time to acknowledge the notion that “values are a cost” is a fallacy, Aronson writes. In truth, there’s a strong business case for “doing the right thing.” Learn why integrating your values into every business decision, policy and product can keep you competitive in a complex and uncertain global marketplace while also helping both people and the planet.
Summary
About the Author
Daniel Aronson is the founder of Valutus, a company helping people create value through responsibility and sustainability.
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