Can Your Customer Service Do This?

Stand apart from the competition by providing iconic customer service experiences.

Many organizations are either dropping the ball when it comes to customer service or achieving only the bare minimum, leaving customers “merely satisfied.” But these subpar approaches don’t build loyalty, meaning you risk losing customers to your competition. Transform your approach to customer service by surpassing “baseline” standards for customer service – simply giving customers what they want after they ask for it – and excelling at “anticipatory customer service.” This requires knowing your customers’ needs better than they do themselves and giving them what they want before they even ask. Endeavor to provide “gold touch customer service,” improving your relationship with customers by going the extra mile, serving their needs with more effort than expected and answering questions with unexpected thoughtfulness.

When you give consumers exceptional service, you stand out from the competition, which means you don’t get stuck in the “commodity zone,” a place you end up when people view your company as interchangeable with others providing similar products. ...