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Andrew Campbell, Jo Whitehead, Marcus Alexander and Michael Goold
Strategy for the Corporate Level
Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Jossey-Bass, 2014
¿De qué se trata?
A multidivision corporation needs a unified overall strategy plus strategies for specific units and products.
Recommendation
This overview of corporate strategy has the strengths of a good textbook. It moves through core concepts for developing strategy on the corporate level a step at a time, provides definitions and explains the underlying principles. It lists the issues in different strategic areas and distinguishes between major and minor concerns. Business management researcher Andrew Campbell – writing with fellow Ashridge Business School faculty members Jo Whitehead, Marcus Alexander and Michael Goold – provides context, historical background and tools executives can use to implement and apply the text’s concepts. This methodical approach provides great utility. However, also like most textbooks, the reading is a little dry, even when the concepts prove new and useful. getAbstract recommends this knowledgeable guidebook to anyone seeking a comprehensive overview of corporate strategy, to new leaders and to executives looking to raise their strategic game.
Summary
About the Authors
Andrew Campbell is the co-author of Corporate-Level Strategy, written with Marcus Alexander and Michael Goold. Jo Whitehead wrote What You Need to Know about Strategy. All four authors are directors of the Ashridge Strategic Management Centre.
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